Fitcover

I started wearing makeup in high school and I never went a day without it. Covering up my acne, every single day. And I never thought for a second that it was the crap I was putting on my face, let alone that those ingredients were aging me.

Here’s what I know now.

Up to 80% of how your face ages has nothing to do with genetics. It’s UV. And UVA is the one that matters, it goes deep, past the surface, into the layer where your collagen and elastin live, and it breaks them down. Every day. In winter. Through your car window.

So every day I put on a foundation that did nothing to protect me, I was aging my skin while trying to look good in it.

Mineral formulas work differently. Zinc oxide and titanium dioxide sit on your skin and physically reflect and scatter UV instead of letting it through and zinc covers the deep UVA range most filters miss. Even the iron oxides that give mineral makeup its colour do something: research shows they help block visible light, which is a driver of pigmentation and melasma.

Zinc oxide is also anti-inflammatory. It’s the same ingredient in nappy rash cream. And inflammation is exactly what signals your skin to start breaking down its own collagen so calming your skin isn’t a nice-to-have, it is anti-aging.

No talc. No fragrance. Nothing that clogs. No low-grade irritation cycle, no breakouts, no scarring left behind.

I didn’t build Fitcover to cover skin. I built it because I was sick of choosing between looking good today and having good skin at 50.

You don’t have to choose 🫶🏻

👽 “We don’t need makeup to train.”

Correct! You don’t. Nobody said you did.

But if you’re going to wear it anyway — wear something that won’t clog your skin while you sweat in it. 🥊

Makeup gives motivation to train harder and it’s a scientific fact! So let’s not argue and see this as permission we’ve always wanted to hear hehe

Fitcover is Australia’s leading Fitness cosmetics brand, with over 11k reviews, it’s safe to say many have hit their goals while wearing Fitcover 🫶🏻

High performance makeup that will stay with you through any busy girl schedule 👩‍💻👯‍♀️🧗‍♀️

💧Sweat tested on 1000’s
🏆Award winning formulas
🦀Vegan
🏃‍♀️Performance focused

Leta find your shade with confidence with our virtual shade matching online quiz.

Here you can switch between all Fitcover shades and find your perfect shade that matches your skin tone. This is high quality virtual technology and it has a 99% success rate in shade matching..

If you get stuck, just reach out as we’re always here to help via our live chat or Instagram msg.

Mascara moving all over your face…. Say no more!

Tubing water proof mascara with green tea fibres is exactly what you’ve been looking for.

🌱vegan
💧Sweat and water proof
🐼 smudge proof all day long

I really hope this price drop through my brand brings hope into all Australians and if we come together and help as much as we can we can do some good in the country. I love you all so much 🩵