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This is the official page for LABEL.M Professional Haircare where we will be bringing you the latest news, fashion-forward hairstyles and tips.
LABEL.M Personalised Haircare has been developed by the TONI&GUY International Artistic Team led by Global Brand Director Sacha Mascolo-Tarbuck and Global Creative Director Cos Sakkas. LABEL.M is a continually evolving range of session-stylist solutions that are rigorously tested for optimal performance. Except where expressly stated, the models, celebrities and brands referenced and featured do not sponsor or endorse label.m products but are used solely for reference and illustration.
Before: frizz under pressure. After: powered by Humid-Defy.
Tap to shop our latest innovation.
10/06/2026
Say hello to Humid-Defy by . The benefits?
💧Repels humidity & fights frizz
💧Speeds up drying time by up to 35%
💧Heat protection up to 230°C
💧Smooth, glossy finish with natural movement
💧Results that last 96+ hours
No heaviness. No compromise. Just smoother, sleeker hair, made effortless.
Tap to shop.
Introducing Humid-Defy Mist by an ultra-fine, heat-activated mist that outsmarts humidity and stops frizz before it starts, put to the test by British Hairdresser of the Year .
The result? Long-lasting smooth, high-shine hair with natural movement.
Powered by air. Perfected by science. Tap to shop our latest launch. Coming soon to salons…
Dull hair with flyaways? Fashion Edition Shine Mist to the rescue.
This multi-functional, weightless mist features Argan Oil to moisturise and smooth flyaways while our exclusive Enviroshield Complex protects against UV rays.
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17/05/2026
Tiny enough to tuck into your bag, powerful enough to keep up with every destination.
The Vibrant Rose Mini Discovery Set by LABEL.M is your ultimate travel companion, delivering salon-quality haircare in perfectly portable essentials, so you can go anywhere without leaving great hair behind.
Discover the ingredient science behind our Cool Blonde Toning Shampoo & Conditioner:
🥕 Purple Carrots: For protecting hair & scalp from oxidative stress
💥 Colour Blast Technology: For unlocking luminous shine
🫐 Blueberries: For supporting scalp health
💜 Violet Botanicals: For neutralising brassy tones
🍠 Purple Sweet Potato: For supporting overall hair vitality
Tap to shop.
11/05/2026
Small in size. Big on performance.
The Vibrant Rose Mini Discovery Set by LABEL.M brings powerful, salon-quality haircare into perfectly portable essentials, designed to fit effortlessly into your travel case, without compromising on results.
01/02/2025
This luxurious, nourishing Leave-In Conditioner transforms hair and locks in moisture, with real Microfine Diamonds plus Coconut and White Rose Petal Oils to improve hair thickness and deliver intense, deep hydration.
Available to shop online and in TONI&GUY salons
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