I AM Lash

Small change. Even more buttery fans.

Over the past few months, we’ve been quietly testing a new lash strip tape across our trays.

You may have already noticed some of our brown lashes arriving on an orange strip instead of the traditional dark brown. Soon, our black lashes will be making the switch too.

Why the change?

🧡 Better balanced stickiness for smoother fan creation
🧡 Improved visibility compared to dark brown strips
🧡 Even more buttery fans and a smoother workflow

We don’t make changes for the sake of change.

Every adjustment is tested extensively before it reaches your lash room, and this strip is no exception. After months of trialling, comparing and listening to artist feedback, we’re confident this update will help make fan creation even easier, more consistent and more enjoyable.

Because product consistency isn’t just something we talk about.

It’s our promise.

Have you already received a tray with the new orange strip? We’d love to hear what you think. 🧡

You have the hands. You deserve a fibre that keeps up. 🖤

Ultra-soft, lightweight, dark and seamless — picks up clean, fans effortlessly, holds set after set. The quiet upgrade that matches your standard.

📌 Save it. Your next tray order will thank you.

The four things doing the heavy lifting in faster sets 🤍

→ Bloom fans — thin base, you pick them up like a classic, so you build volume in classic time
→ BLINK — sets in half a second, holds for weeks
→ Glue Aid — faster drying + fans that don’t collapse
→ FusionLock — locks the bond so they actually last

Honestly, this little line-up gives back so much time. And everything’s 20% off right now with FASTER20 — go 🙌

Most people see black lashes as the only option.

Then they see a set like this. 🤎

Deep Brown brings all the depth, definition and drama of a dark set, but with a softness that feels effortlessly expensive. Paired with a sharp cat-eye map in M curl, it elongates the eye, enhances natural features and creates a finish that turns heads without overpowering them.

Not every statement needs to be made in black.

✨ Deep Brown 0.07 4D Volume
✨ Cat Eye Styling 6-14mm
✨ Crafted for artists who notice the details

Would you choose black or brown? 👇

Retention starts before the first lash goes on. ✨

If oils, makeup residue, or product film are still sitting on the natural lash, your adhesive is bonding to that — not the lash itself. No glue can outwork a dirty base. This is the quiet reason behind so many “𝘮𝘺 𝘳𝘦𝘵𝘦𝘯𝘵𝘪𝘰𝘯 𝘥𝘳𝘰𝘱𝘱𝘦𝘥 𝘢𝘯𝘥 𝘐 𝘥𝘰𝘯’𝘵 𝘬𝘯𝘰𝘸 𝘸𝘩𝘺” moments.

Eyelash Pre-Treatment is the reset. A clear solution that lifts away oils, dirt, and residue to leave a clean, bondable surface — while sodium hyaluronate and allantoin keep the natural lash conditioned, never stripped or dry.

Gentle enough for fine, weak, and sensitive lashes. Effective enough to feel the difference in your sets.

The habit that pays you back:
🤍 Cleanse with lash foam
🤍 Pre-treat top and bottom of the lash line
🤍 Let it dry fully before application
🤍 Oily lashes? Follow with primer for an even stronger bond

Better prep. Better bond. Better retention.

🔗 Eyelash Pre-Treatment — 🛍️ via the link in bio

Brushing is a must❣️⁣
⁣
For you during eyelash application and for your during wear to make sure are healthy and look beautiful, neat and fluffy ☁️🤍⁣

1h 45m. Full volume set 🤍

Bloom fans have such a thin base you pick them up like a classic lash — so you’re building volume in the time a classic set takes. Light, gorgeous, and they last.

Bloom Fans linked in bio ✨ iamlashpro.com

Faster sets aren’t about rushing. They’re about removing everything that slows you down.

The artists who finish in 90 minutes aren’t cutting corners — they’ve just designed a process where speed takes care of itself:

→ Prep the lash line properly (retention starts before the first lash)
→ Build volume with narrow-based premade fans
→ Trust a fast-drying adhesive you never have to think about
→ Keep your station within reach, always

Quiet, considered, fast. That’s the difference between rushing and flow.

Full breakdown on the blog — link in bio. 🤎

Excellence is built lash by lash. ✨

Not in a single appointment.Not in one perfect set.Not from the latest trend.

It’s built through every careful placement, every refinement of technique, every decision to prioritise quality over shortcuts.

The most beautiful lash work isn’t rushed. It’s crafted with patience, precision, and respect for the natural lash. 🌱

Because artistry isn’t found in the finished set alone. It’s found in every lash you place. 🤍