Melissa's Adventures in Spice and Flavor

Well, I did it! I made the order! Epicure is back in my kitchen. I will be at the Louis Millett Center this weekend! I hope you'll pop by and see the new offerings available currently with Epicure, and buy up some of my old stock! So I can buy more new stuff! The new packaging is beautiful! And light weight! Also, there is free shipping over $75! Can't make it this weekend? Chippy and paste this link to your browser, and you can do from the comfort of your home! Remember, the offerings are coming in slowly. You won't find everything you're used to on the website. But we started with the favorites! A new product is launching in a few days actually! Think 🧀, 🌰, 🥓... 🥣 ♨️ any guesses?!

Well... you've all been waiting for an update! Here it is! Let me know your thoughts below or send me a message!



April 17, 2025
Epicure Relaunches Under New Canadian Ownership, Led by Proven Entrepreneurs

Beloved “good food, real fast” brand returns with trusted products, a reenergized vision, and a commitment to remaining proudly Canadian-made and Canadian-led

VANCOUVER, April 17, 2025 — Epicure, the iconic Canadian brand known for helping families prepare high quality, delicious meals with everyday convenience, is entering a bold new chapter. Acquired by a passionate group of Canadian entrepreneurs, Epicure is preparing to relaunch with a renewed commitment to its values, community, and made-in-Canada roots.

The new ownership includes Adam and Amir Assadkhan, founders of Magic Scoop Nutrition and co-founders of Vitasave; Kyle Vucko, co-founder of Indochino; and Amelia Warren, the former Epicure CEO who helped lead the company through decades of product growth and brand expansion. The group emerged as the successful bidder for Epicure’s assets, driven by a clear vision and deep passion for the brand’s future.

“Through our 2024 partnership, we came to know Epicure not just as a company, but as a community,” says Adam Assadkhan, Managing Director of Magic Scoop. “The people behind the brand — its Ambassadors, customers, and employees — left a lasting impression. When the opportunity arose to bring this brand back to life, we knew it was one worth investing in.”

Bringing Back the Products Canadians Know and Love

The team is already working with Canadian manufacturers to reintroduce Epicure’s most-loved products, making them available coast to coast via epicure.com, select retailers, and a robust affiliate program.

Epicure’s success over nearly three decades has always been driven by its passionate Ambassadors and loyal customer base. This community remains central to the brand’s relaunch and future.

“We believe in Epicure’s mission to deliver good food, real fast — and in the value it brings to millions of Canadians,” says Amir Assadkhan. “We’re committed to honouring that legacy while building a stronger, more innovative company that extends this mission into the future.”

Returning to Re-Build: Amelia Warren Rejoins Epicure

After stepping down as CEO in May 2024 due to strategic differences with the former board, Amelia Warren worked closely with the new leadership to ensure a smooth transition and, at the company’s request, retained the CEO title given her connection with the community. While her formal involvement in operations, decision-making, and governance had ended, she continued to support Epicure’s ambassadors at public and corporate events.

Today, she returns as Managing Director and equity partner, ready to help rebuild the brand she helped shape and reignite the community that has always inspired her.

“I’ve always believed in Epicure — in the products, the team, and especially the people who are so passionate about our shared mission,” says Warren. “This brand fills a real need in the market, and it has always held a big place in my heart. When Adam and Amir invited me to return in an ownership role, I didn’t hesitate. It feels deeply meaningful to be offered my first equity stake in the company I helped build. I have immense respect for my new partners, and together, we’re ready to re-found Epicure and bring clean, convenient food to even more Canadians.”

With relaunch plans already underway, more details will be shared in the coming weeks. For updates, visit epicure.com and follow Epicure on social media.

About Magic Scoop Nutrition
Magic Scoop Nutrition Inc. is a Vancouver-based company committed to providing premium nutritional products that support a healthy lifestyle. With a focus on innovation and quality, Magic Scoop offers a convenient all-in-one greens supplement designed to enhance overall well-being.

About Epicure
For close to 30 years, Epicure has been Canada’s go-to brand for simple and healthy meals. Millions of Canadians have experienced Epicure’s clean, gluten and allergen free meal kits, seasonings and dips. Epicure’s innovation and customer-focused approach has allowed the company to achieve an industry leading Net Promoter Score of 91. Recently acquired by a group of leading Canadian entrepreneurs

Epicure will be relaunching in Summer 2025.

Media Contact: [email protected]

Epicure Beloved “good food, real fast” brand returns with trusted products, a reenergized vision, and a commitment to remaining proudly Canadian-made and Canadian-led

To My Epicure Community,

After 32 incredible years, it’s with great sadness that I share that effective today, January 24, 2025, Epicure is immediately ceasing its operations.
This was not a choice made lightly, but one born from the weight of financial challenges many in the industry have experienced following the pandemic. Despite our relentless commitment to our mission of promoting healthier living and supporting time-starved families in creating nourishing meals together, we were sadly unable to fully recover.
Epicure’s story has always been about empowering others to prioritize their health without compromise, and together we’ve transformed people’s lives.
Words can not fully express my gratitude for your support, passion, and belief in our mission. Your unwavering support and dedication to the wonderful community that we’ve built together has meant everything to me.
Thank you for being part of this extraordinary journey and for your support, trust, and loyalty over the years. I will forever cherish the impact we’ve made together.
I am working closely with Epicure to advise the next steps. I should know more regarding those steps within 5 business days. If you have outstanding orders with me currently, I don't have the answers right now, but I will advise as soon as they come in. Please be patient as I navigate these next few days.

Melissa Veinot
Epicure Ambassador

To say I'm proud of this kid is an understatement! He is extremely smart, witty, and hilarious! He will spell check and grammar check anyone! This is his last year of high-school. Grade 12. He doesn't really like school, but he loves the social part so he begrudgingly attends. But he is 10 times as smart as any kid going there. He learns rapidly and retains a ton. He is my son! Have a great first day of last year Shea! Love you so much! 🥰

I haven't said much lately about Epicure and I apologize! I'm still very active, and still love it. Here is another reason why...
Driving home from work, see the fish truck, decide I want chowder... but not like 5 hour chowder because I work at 5 am! No ty! Steamer and Creamy Chowder to the rescue! Ready in 20 minutes!

Just a little party happening on Argyle St. jamming the tunes while we wait for and except she got to see Frank Cadillac before everyone else.

First time in a while, but I'm going live with a Cooking show at 7 pm! Join me?

Join us today at the Berwick Town Hall for some fundraising for Scouts! 10-3 We have all of your Epicure needs! So many vendors! Both inside and outside!

Hey everyone! I'm trying to compile an extensive Farmers Market/Independent Grocers list! List your favorite in the comments in the vicinity of New Minas! I am hoping to support local for the upcoming fruit and vegetable season! I know the farmers need it more than big grocers.

Group Epicure order going in tonight! Message below, (or private message) if you want to save on some shipping! Don't forget, these dips are back!