True Beauty

Your strip lashes should not take longer than the rest of your makeup.

My $50 Mini Lash Class is a one-hour beginner-friendly lesson designed to teach you how to confidently apply your own strip lashes. We’ll cover your eye shape, how to choose the right lash style for your eyes, how to properly size and trim your lash band, correct placement and how to get your lashes on without the usual struggle.

This isn’t about learning to apply lashes on clients. It’s about finally learning how to apply your own lashes correctly and confidently.

I’m booking Mini Lash Classes this week. Comment “LASH CLASS” below for the booking details.

Building a professional makeup artist kit can get expensive FAST, especially when you’re just starting and feel like you need to buy everything at once.

Beginner makeup artists, your kit does not have to be complete overnight. Start with versatile makeup essentials that allow you to work on different skin tones and clients, invest strategically, and continue adding products as your makeup business grows. Foundations, concealers, powders, lip products, brushes and tools can add up quickly, so build with intention instead of trying to copy someone else’s professional kit.

This Ulta Beauty run was a reminder that becoming a makeup artist is an investment, but you can build your kit one smart purchase at a time.

What was the most expensive part of building your makeup kit?

Still struggling to apply your own lashes? This week, I’m offering a one-hour Mini Lash Class for $50 designed to help beginners finally feel confident with strip lashes.

You’ll learn how to choose lashes for your eye shape, correctly size and trim the lash band, position your lashes properly and apply them without the frustration.

Ready to finally master your lashes? Comment “LASH CLASS” below for booking details.

Lashes can completely change the look of your makeup, but only when you know how to choose and apply them correctly.

My one-hour Mini Lash Class is designed for beginners who are tired of struggling with strip lashes. You’ll learn how to identify your eye shape, choose lashes that flatter your eyes, properly size and trim your lash band, position the lash correctly and apply it with confidence.

This is perfect for anyone who loves makeup but still avoids lashes because they feel difficult, uncomfortable or intimidating.

The Mini Lash Class is $50 for one hour. Comment “LASH CLASS” to book your session.

Your lipstick should not need more attention than the rest of your makeup.

True Beauty Waterproof Lip Paint delivers bold, highly pigmented lip color with a long-wearing formula designed to resist water, smudging and transfer once it has fully set. Whether you’re drinking, talking, working, heading to dinner or wearing your makeup for hours, this is lip color made for women who don’t want to constantly check the mirror and reapply.

Choose a shade that blends effortlessly into your everyday makeup or make your lips the statement with something bold. Apply to clean lips, allow your Lip Paint to dry completely, and let the color do what it was made to do.

Ready to see why we call it Lip Paint? Shop your True Beauty shade and put the wear to the test.

www.truebeaurycosmeticz.com

Here’s a makeup opinion more women need to hear: the price of your makeup does not determine how good your makeup will look.

You can own luxury foundation, viral concealer, expensive eyeshadow palettes and every trending beauty product on TikTok and still struggle with your makeup if you haven’t learned your face. Shade matching, undertones, product placement, blending, skin preparation and knowing how much product to use can completely change the finished result. Even an expensive foundation can look wrong when the shade or undertone doesn’t match your skin.

As a makeup company owner, I love beauty products, but I don’t believe women need to constantly buy more makeup just because social media says something is a must-have. Build a makeup collection around products that work for your skin, your features, your lifestyle and your skill level. Learn how to use what you own, then add products intentionally.

Now I want to hear from the makeup girls. What viral, luxury or highly recommended makeup product did social media convince you to buy that you absolutely would NOT purchase again?

If you’re a makeup beginner, you do not need an overflowing makeup bag to learn how to do a beautiful face. You need the right products, the right tools and, most importantly, the right technique.

Start with products that make sense for your skin, your features and the type of makeup you actually want to wear. A good complexion product, a few essential face products, simple brow and lip products and a small collection of multipurpose makeup brushes can take you much further than constantly buying products because they’re trending online. Even beginner makeup guidance recommends starting with a smaller, repeatable routine and adding more products as your skills and preferences develop.

That’s also why my one-on-one personal makeup classes aren’t about teaching everyone the exact same face. I teach you how to work with your own features, understand product placement, blend properly and create a makeup routine that you can confidently recreate on yourself after the class is over.

If you’re tired of buying makeup but still don’t feel confident using it, it may be time to invest in the skill instead of another product. Message True Beauty to book your one-on-one personal makeup class.

If I had to start True Beauty all over again, I would do one thing differently: I would focus on fewer products and build around the ones women actually use, love and come back for.

Building a cosmetics brand has taught me that having the biggest product collection doesn’t make you the best beauty brand. Performance matters. Quality matters. Creating products that solve real makeup needs matters. Our Coverage Stick is one of those products that would absolutely make my starting lineup again.

True Beauty has grown through years of doing makeup, listening to customers and learning what women actually want from their beauty products. So if you’re discovering True Beauty for the first time, don’t feel like you need everything. Start with the products that make sense for your routine and build from there.

How much does it really cost to build a beginner makeup kit? The better question is: what do YOU actually need in yours?

You do not need a makeup bag overflowing with products you don’t understand how to use. A good personal makeup kit should match your skin, your routine, your skill level and the type of makeup you actually enjoy wearing.

Whether you’re starting from scratch or trying to replace products that never worked for you, I can help you personalize a makeup kit instead of wasting money buying everything you see online.

And if you have the products but still struggle with foundation, brows, blending, placement or putting together a complete look, you can take it one step further with a one-on-one personal makeup class at True Beauty. You’ll learn how to work with your own face and create a makeup routine you can actually repeat at home.

Ready to build your kit or finally learn how to use the makeup you already own? Message True Beauty or book your personal makeup class today.

This weekend, building your flawless makeup base comes with a little extra.

Purchase any True Beauty Cosmeticz Full Coverage Foundation and Setting Powder together and receive a complimentary Pocket Luxe Lip Gloss or mini Glow Stick while supplies last.

Your foundation gives you smooth, buildable full coverage, your setting powder helps control shine and set your complexion, and your complimentary beauty extra is the finishing touch.

If you’ve been wanting to try True Beauty Cosmeticz or restock your complexion essentials, this is the weekend to do it. Tap the link in our bio to shop the Weekend bundle before the perk ends.