Proraso USA
Founded in Florence more than 80 years ago, Proraso's distinctive quality & unmatched performance is a staple of barbershops around the world.
08/22/2026
No shave is complete without the finishing touch. 🪒✨
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Step 3: Protect.
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After shaving, finish with After Shave Balm to hydrate, calm, and help reduce post-shave redness and irritation. Its alcohol-free formula leaves skin feeling soft and soothed.
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And there’s a formula for every skin and beard type:
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🟢 Refresh — Eucalyptus Oil & Menthol for all skin and beard types.
⚪️ Sensitive — Green Tea & Oatmeal for sensitive skin.
🔴 Coarse Beard — Shea Butter & Cocoa Butter to soften and protect skin.
🔵 Protective — Aloe Vera & Vitamin E for skin that needs extra care.
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Need an extra dose of refreshment? Add After Shave Lotion based on your skin’s needs. Its traditional splash tones and cools the skin while helping soothe post-shave irritation and soften skin.
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▫️Balm — Your essential final step after every shave.
▪️Lotion — Add it when your skin needs an extra refreshing, toning step.
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There are two formulas of After Shave Lotion:
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🟢 Refreshing Lotion — Eucalyptus Oil tones and Menthol refreshes all skin and beard types.
🔴 Coarse Beard Lotion — Shea Butter softens and Cocoa Butter protects thick or coarse beards.
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Find your formula and build your perfect shave routine at proraso-usa.com.
08/18/2026
Prep. Shave. Protect. 🪒🫧
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The perfect shave starts with the right 3-step routine:
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1. Prep with Proraso Pre-Shave Cream to soften the beard and prepare skin.
2. Shave with Proraso Shaving Cream for rich lather and smooth razor glide.
3. Protect with Proraso After Shave Balm or Lotion, depending on your skin’s needs.
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And there’s a formula for every skin and beard type:
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🟢 Refresh — Eucalyptus & Menthol for all skin and beard types.
⚪️ Sensitive — Green Tea & Oatmeal for sensitive skin.
🔴 Coarse Beard — Shea Butter & Sandalwood Oil for coarse beards.
🔵 Protective — Aloe Vera & Vitamin E for skin that needs extra care
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Find your formula and build your perfect shave routine at proraso-usa.com.
08/18/2026
Prep. Shave. Protect. 🪒🫧
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The perfect shave starts with the right 3-step routine:
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1. Prep with Proraso Pre-Shave Cream to soften the beard and prepare skin.
2. Shave with Proraso Shaving Cream for rich lather and smooth razor glide.
3. Protect with Proraso After Shave Balm or Lotion, depending on your skin’s needs.
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And there’s a formula for every skin and beard type:
Â
🟢Refresh — Eucalyptus & Menthol for all skin and beard types.
⚪️Sensitive — Green Tea & Oatmeal for sensitive skin
🔴Coarse Beard — Shea Butter & Sandalwood Oil for coarse beards.
🔵Protective — Aloe Vera & Vitamin E for skin that needs extra care.
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Find your formula and build your perfect shave routine at proraso-usa.com.
08/17/2026
The three-step shave for extra care, comfort & hydration. 🪒🫧
Proraso’s Protective Formula gives dry, rough skin the hydration and TLC it needs. Enriched with Aloe Vera and Vitamin E, these three daily essentials help soften skin and deliver a smooth, comfortable shave—finished with a modern, spicy Amber & Musk fragrance. ✨
08/13/2026
The finishing touch for a smoother, more comfortable shave. 🪒🫧
Proraso’s Protective After Shave Balm moisturizes, calms, and helps protect dry, rough skin after shaving. Enriched with Aloe Vera, Vitamin E, Glycerin, Shea Oil, and Sweet Almond Oil, it helps soothe skin while completing your shaving ritual.
Finished with a modern, spicy Amber & Musk scent.
08/10/2026
Four scents. Three steps. One seriously good beard routine. 🪒
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Cleanse. Condition. Nourish. Â
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From fresh & invigorating to warm & woody, find your signature scent and build your routine with Proraso Beard Wash, Beard Balm & Beard Oil.
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🪵Wood & Spice: Warm Cedar and Rock Rose blend with spicy Cumin, Saffron & sweet Vanilla for a rich, comforting aroma.
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🌿Refresh: A modern take on the classic Italian barbershop. Eucalyptus, Bergamot & Rosemary create a fresh, invigorating scent.
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🌳Cypress & Vetyver: Bright Bergamot meets Cypress, Amber, Cedar & Vetyver for a fresh, structured, and revitalizing scent.
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🍋‍🟩Azur Lime: Bright citrus meets refreshing Mint & Juniper, balanced by Moss, Woods & Patchouli for a fresh, refined scent.
08/09/2026
Cooling eucalyptus. Invigorating menthol. The classic barbershop finish. 🌿
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Proraso’s Refresh line delivers the unmistakable feeling of a traditional Italian barbershop with every step.
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Cleanse with Beard Wash, condition with Beard Balm for short or new beards, or nourish longer, fuller beards with Beard Oil—all infused with refreshing Eucalyptus oil and cooling Menthol for an instantly revitalized feel.
08/07/2026
Fresh cypress. Earthy vetiver. Timeless refinement. 🌳 🍋‍🟩
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Proraso’s Cypress & Vetyver line elevates your daily beard routine with a sophisticated, modern fragrance.
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Cleanse with Beard Wash, condition with Beard Balm for short or new beards, or nourish longer, fuller beards with Beard Oil—all scented with Bergamot, Cypress, Cedarwood, Amber, and rich Vetiver.
A fresh beard starts with the right routine. ✂️
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Pair Proraso’s Sensitive Pre-Shave Cream, Shaving Cream, and After Shave Balm with our Wood & Spice Beard Oil for a clean beard touch-up that cares for both your skin and your beard.
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The Sensitive formula, enriched with Green Tea and Oatmeal, helps soothe and protect delicate skin, while Wood & Spice Beard Oil softens, nourishes, and leaves behind a warm woody refined scent. ✨
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