Beautyworld Dubai

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How consumers discover fragrance is changing and social media is playing an
increasingly powerful role in shaping what captures attention and travels across
markets.​
Hamza Fakhruddin and Evarist Rego of Sterling Perfumes share their perspective on
this shift, and on how Dubai’s global connectivity, fragrance culture and deep
relationship with perfumery are strengthening its influence on the international
fragrance industry.​

​Evarist will also join Next in Fragrance, contributing to the conversation around how
fragrance is discovered, experienced and increasingly connected to culture and
consumer behaviour.​

For Sterling Perfumes, Beautyworld Dubai has become an important part of the
commercial landscape creating opportunities to meet new markets, build valuable
industry relationships and grow internationally.​

​Armaf will also be participating at Beautyworld Dubai this year, continuing its role in
shaping the region’s fragrance landscape.​

As Beautyworld Dubai celebrates its 30th edition, their perspective reflects both the
evolution of fragrance discovery and Dubai’s growing influence on the global
fragrance industry.​

🔗 Register for free via the link in bio before 31 August 2026. Paid registration begins
from 1 September 2026 at US$75.​

📅 6–8 October 2026​
📍 Dubai World Trade Centre​

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The Middle East is no longer simply following global fragrance trends — it is increasingly shaping them.​

Julie Contat Desfontaines, Founder of Sillage, Director of Strategic Client Development at LUZI and speaker at Next in Fragrance, shares her perspective on the region’s growing influence on the global fragrance industry.​

​As fragrance becomes more personal, expressive and experiential, Julie looks at what is driving this shift and what it means for brands looking to understand where the category is heading next.​

As Beautyworld Dubai celebrates its 30th edition, her perspective reflects the
evolution of a fragrance industry increasingly influenced by the ideas,
creativity and markets emerging from this region.​

​🔗 Register for free via the link in bio before 31 August 2026. Paid registration
begins from 1 September 2026 at US$75.​

📅 6–8 October 2026​
📍 Dubai World Trade Centre​

Meet the voices joining Next in Fragrance at Beautyworld Dubai 2026.​

Bringing together expertise from retail, branding, media and entrepreneurship, this year’s
line-up will explore the trends, opportunities and conversations shaping the fragrance
industry and what they mean for its future.​

​Joining the conversation:​

• Miche Whitehouse, Head of Brand & Digital, Lush Fresh Handmade Cosmetics​
• Remi Le Druillenec, CEO & Co-Founder, Heroine​
• Karen Marin, Content Director & Consultant, Essencional​
• Haydn Williams, Journalist & Podcaster, You Smell Great! What Is It?​
• Mia Collins, Head of Beauty, Harrods​
• Florence Roghe, Founder & Director, Collateral Projects​

​Hear directly from industry voices and gain valuable insights to inform how you navigate
the evolving fragrance landscape.​

More speakers are still to be announced.​

📅 6–8 October 2026​
📍 Dubai World Trade Centre​

🔗 Register for free before 31 August 2026. Paid registration begins
from 1 September 2026: https://bit.ly/4ydeMrF

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The British Men’s Hairdresser of the Year is ready for beautyLIVE. 🔥​

Josh Lamonaca is coming to Beautyworld Dubai this October, bringing his craft to the stage for an exclusive two-hour live masterclass on 7 October.​

​As co-founder of MENSPIRE and an educator who has taught thousands of barbers across more than 30 countries, Josh has built his career around pushing men’s hair forward. Now, he’s bringing that experience, technique and creativity live to the beautyLIVE stage.​

​Two hours of world-class men’s hair artistry. Live technique. And plenty to take back to your own craft.​

​Josh is ready. Are you?​

​📅 7 October 2026​
📍 Dubai World Trade Centre​

​🔗 Register for free via the link in bio before 31 August 2026. Paid registration begins from 1 September 2026: https://bit.ly/4ydeMrF

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The way beauty is discovered is changing — and the brands that understand that shift will have the advantage.

Dawn Kubicek, CEO of Leaders in Digital and speaker at Next in Beauty, explores how AI is reshaping the way consumers search, discover brands and make purchasing decisions and what that means for beauty businesses competing for visibility.

Drawing on data-led research, Dawn also looks at Beautyworld Dubai’s presence within AI search and what it signals about Dubai’s growing influence at the intersection of beauty, technology and global business.

As Beautyworld Dubai marks its 30th edition, Dawn’s perspective reflects what the platform has always been about: bringing the industry together to understand the shifts shaping beauty and what comes next.

30 years of industry evolution. One global platform looking ahead to the next.

🔗 Register for free via the link in bio before 31 August 2026. Paid registration begins 1 September at US$75: https://bit.ly/4ydeMrF

📅 6–8 October 2026
📍 Dubai World Trade Centre